Idea Virus
I’ve spent most of this evening reading Idea Virus by Seth Godin. This is a very thought provoking book. The most interesting part about it is that it actually acts as an example of what he is trying to teach. Confused? An idea virus is simply an idea that travels very quickly by word of mouth. In this book Godin goes into detail on how to plan for, nuture, and take advantage of this phenomenon. He even breaks down who the key players are in this process and how to act towards each one. The “wow” factor of this book is that if you click the link above, you can download and read the entire book for free. He even states every couple of pages that you should send this book to others. So, he creates an idea that “may” appeal to others and provides a smooth mechanism for spreading the word… The is definetly a different approach than some of the other marketing works that I have read. Very good read, and check it out. Its only 197 fast moving pages, and its free! SPREAD THE VIRUS!
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